In the 2022 National Health Survey, just 4.2% of Australian adults met the recommendations for both fruit and vegetables. That is roughly one adult in every twenty-four.[1]
01. What the guidelines actually ask for.
The Australian Dietary Guidelines, published by the National Health and Medical Research Council (NHMRC) in 2013 and still the current national advice, are not complicated. They ask adults to eat a wide variety of foods from five groups every day: plenty of vegetables and legumes, fruit, grain foods (mostly wholegrain), lean meats and poultry, fish, eggs, tofu, nuts, seeds and legumes, and milk, yoghurt and cheese or their alternatives. They also ask people to limit foods high in saturated fat, added salt, added sugars and alcohol, and to drink plenty of water.[2]
For most adults, that translates to about five to six serves of vegetables and two serves of fruit per day, where a vegetable serve is roughly 75 grams and a fruit serve is roughly 150 grams.[3] None of this is extreme. It is a moderate, balanced pattern that most people would recognise as ordinary healthy eating.
02. What Australians actually eat.
Here is where the gap opens up. The Australian Bureau of Statistics runs the National Health Survey, the most authoritative measure of how the country actually eats. The 2022 results are sobering.
The vegetable figure is the one that stops people in their tracks. Only 6.5% of Australian adults ate the recommended five to six serves of vegetables a day in 2022. Broken down by sex, that was 9.8% of women and just 3.0% of men.[4] Put plainly, more than nine in ten Australian adults do not eat enough vegetables by the country's own standard.
Fruit fares better but is still short. Around 44% of adults met the fruit recommendation, meaning the majority did not.[1] And when you combine the two, the proportion meeting both collapses to that 4.2% headline.[1]
03. The other half of the plate: discretionary foods.
If vegetables are the thing Australians eat too little of, discretionary foods are the thing they eat too much of. In the official language, a discretionary food is an energy-dense food or drink that sits outside the five food groups and is high in saturated fat, added sugar, salt or alcohol. Think biscuits, cakes, pastries, soft drinks, chips, processed meats, alcohol and confectionery.
The most recent National Nutrition and Physical Activity Survey, run from January 2023 to March 2024, found that discretionary foods made up 31.3% of the average adult's daily energy intake.[5] That is down slightly from 35.4% a decade earlier, which is a genuine improvement, but it still means roughly a third of the average Australian's energy comes from foods the guidelines suggest eating only sometimes and in small amounts.[5]
Australians eat far too few vegetables and get about a third of their energy from foods designed to be occasional. The guidelines describe one plate. The national data describes another.
04. Where the over-40 angle comes in.
Here is the part that matters specifically for readers past 40, and it is more nuanced than a simple "older people eat worse" story. The data actually shows the opposite on some measures. Older Australians tend to be slightly more likely to meet fruit and vegetable recommendations than younger adults. In the fruit data, the proportion not meeting the recommendation falls from 63% of those aged 18 to 24 down to 41% of people aged 75 and over.[6]
So why single out the over-40s at all? Because the consequences of the gap change as you age, even if the gap itself does not.
Two things happen around and after 40 that turn a longstanding dietary pattern into a more pressing one. First, muscle mass begins a slow decline, and the body becomes less efficient at building muscle from the protein you eat, a phenomenon researchers call anabolic resistance.[7] Second, the foods that crowd out vegetables and lean protein, the discretionary third of the plate, are exactly the foods that contribute to gradual weight gain and shifting body composition during these decades.
In other words, a 25-year-old and a 55-year-old might eat identically poorly against the guidelines, but the 55-year-old's body has less margin to absorb it. The same pattern that produced few visible consequences at 25 starts to show up as lost muscle, gained fat and changed bloodwork in the 40s and beyond.
05. Why the gap exists (and why blame is not useful).
It would be easy to read these numbers as a national failure of willpower. That would be both unfair and inaccurate. The research consistently points to structural reasons rather than personal ones. Cost, time, convenience, marketing, portion sizes and the sheer availability of cheap discretionary foods all push intake in the same direction.[8] The ABS data itself shows the gap is wider in areas of greater socioeconomic disadvantage, which is not a pattern you would expect if the cause were simply individual choice.[4]
The useful takeaway is not guilt. It is awareness. Most people genuinely do not know how far their actual intake sits from the guidelines, because the gap is invisible day to day. You do not notice the vegetables you did not eat. This is precisely where simply seeing your own numbers, written down, tends to be the thing that shifts behaviour, a finding that holds across decades of dietary research.[9]
06. Closing your own gap.
You cannot do much about national statistics. You can do something about your own plate, and the first step is knowing where it currently sits. A few practical reference points, drawn straight from the guidelines:
- Vegetables are the biggest single gap for most people. Five to six serves is more than most Australians picture. One serve is only about 75 grams, roughly half a cup of cooked vegetables, so the target is reachable but it needs to be deliberate.[3]
- Protein matters more than the guidelines alone suggest once you are over 40. The NHMRC sets a baseline protein intake, but a growing body of research recommends higher intakes for older adults to preserve muscle. We cover this in detail in our protein after 40 guide.
- Discretionary foods are not banned, they are budgeted. The guidelines frame them as occasional, not forbidden. Knowing they currently make up about a third of the average diet gives you a sense of where the easy wins usually are.[5]
See where your own numbers land
Our free calculator gives you calorie and macro targets calibrated for adults over 40. It takes about a minute and needs no sign-up.
Calculate my macrosThe Australian guidelines are not the problem. They are clear, moderate and well evidenced. The gap is the problem, and it is a gap almost every adult in the country shares to some degree. The good news is that closing your own version of it does not require following a complicated diet. It requires knowing what you currently eat, comparing it honestly against a sensible standard, and adjusting from there. For anyone over 40, that small act of attention pays back more than it used to.
If you would like the wider toolkit, our free nutrition starter pack bundles the macro tracker, the food guide spreadsheet and an over-40 nutrition guide, available when you join the email list at the bottom of the homepage.
References
- Australian Bureau of Statistics (2023). "National Health Survey, 2022." Dietary behaviour: 4.2% of adults met both fruit and vegetable recommendations; 44.1% met the fruit recommendation. abs.gov.au
- National Health and Medical Research Council (2013). "Australian Dietary Guidelines." The five food groups and the recommendation to limit saturated fat, added salt, added sugars and alcohol. eatforhealth.gov.au
- National Health and Medical Research Council. "Serve sizes" and recommended daily serves of the five food groups (vegetable serve approximately 75g, fruit serve approximately 150g). Eat For Health. eatforhealth.gov.au
- National Cancer Control Indicators (citing ABS National Health Survey 2022). "Vegetable consumption": 6.5% of adults met the vegetable guideline (9.8% of women, 3.0% of men), with higher non-compliance in lower socioeconomic areas. ncci.canceraustralia.gov.au
- Australian Bureau of Statistics (2025). "Food and nutrients, 2023" (National Nutrition and Physical Activity Survey 2023). Discretionary foods contributed 31.3% of average daily energy intake, down from 35.4% in 2011-12. abs.gov.au
- Australian Institute of Health and Welfare (2024, citing ABS National Health Survey 2022). "Inadequate fruit and vegetable intake": the proportion not meeting the fruit recommendation was higher among younger adults (63% of those aged 18-24) than older adults (41% of those aged 75 and over). aihw.gov.au
- "Role of protein intake in maintaining muscle mass in adults." Frontiers in Nutrition (2025). On age-related muscle loss and anabolic resistance. frontiersin.org
- Australian Institute of Health and Welfare (2024). "Diet." On discretionary food intake and structural drivers of dietary patterns in Australia. aihw.gov.au
- Burke, L.E., Wang, J. & Sevick, M.A. (2011). "Self-Monitoring in Weight Loss: A Systematic Review of the Literature." Journal of the American Dietetic Association, 111(1), 92-102. jandonline.org